VCU Trademarks & Licensing

External Groups & Businesses

Licensing Procedures

VCU trademarks may only be used by a private group or business through a contract with the University. The agreement needs to be approved by University Counsel and the VCU Division of University Relations in conjunction with the VCU Office of Trademarks & Licensing.

Such contracts or agreements shall offer the nonexclusive use of the University's name and/or the University brand mark (logo), in compliance with University brand standards, in the promotion of endorsed business and activities. The University is owner of its name, wordmarks and logos and authorized external groups shall not delegate the authority to use the University name, wordmarks or logos to any person or entity without the written approval of the Executive Director of University Relations and University Counsel, in consultation with the VCU Office of Trademarks & Licensing.

A promotion or sponsorship agreement with the University must not and does not convey the idea the University is endorsing the sponsor's products or services.

Promotional or sponsorship agreements with external groups, businesses or organizations cannot utilize language that implies preferred status or official relationships with the University.

Merchandise bearing any VCU trademarks, whether sold for retail or used as giveaways, must be produced by a VCU licensed vendor, regardless of whether the merchandise is being ordered by an internal university department or by the external group who is partnering with the university.

Please contact Christy Rabil, Marketing, Trademarks & Licensing at 828-3615 or for any questions. We are here to help in any way we can!